SHARIFAH NUR'IZZAH
Content Marketing
Planning your content
Ever heard of the saying, “Content is king”? Every day, we turn to search engines to help us find solutions to our problems. With hundreds or thousands of content sprawled across the Internet, how do you ensure your brand remains on top?
With the right keywords, content marketing works hand-in-hand with SEO to build your brand and improve your site’s SEO ranking, so you can be assured that you appear where your customers are searching.
Climbing up the ranks
I have led a small team of freelance writers who have diverse skills in writing long-form articles, short-form articles, educational content, infographic content, and more.
Working together with SEO specialists and the marketing team, I can curate a dedicated editorial calendar filled with highly sought-after topics that your audience is searching, and put you at the top of Google search results.
The first step
I learned many useful project management skills during my internships, as well as the fundamentals of digital marketing. I managed and briefed a team of content writers for the company's blog to drive traffic and generate leads for the Sales team. I also kickstarted the “Day in the life of” series to promote the internal company culture.
Writing Niches
Every writer has his or her own niche of topics they feel comfortable writing about. Personally, I find that I can write more persuasively about my own experiences, needs and wants. That way, I can better place myself in the reader’s shoes and understand what he or she is looking for, and address that in my content.